QUESTION – how do I maximise the average sale per customer? THOUGHT – think strategically about your marketing I have had many a customer ask me how to attract more customers. I have had fewer, but still a number ask me how to increase repeat business and referral rates. Alas, I have had none ask […]

QUESTION – how do I maximise the average sale per customer? THOUGHT – think strategically about your marketing I have had many a customer ask me how to attract more customers. I have had fewer, but still a number ask me how to increase repeat business and referral rates. Alas, I have had none ask me, how to increase the average sale per customer.This might suggest that they don’t think I know anything about the average sale per customer. It might also suggest that this is a low-level consideration – or most likely, a consideration that will look after itself. This is a shame given that in my experience the average sale will not look after itself. Maximising the average sale requires a strategy, and that strategy needs to address much more than just sales techniques. A recent study found that 71% of businesses fail to establish a direct link…