Embrace the new world
728% growth since 2 March 2020 A 72-year-old colleague of mine who has never been a fan of ...
Create a culture that can embrace the opportunities
91% say that business culture is critical Recent research supports previous research highlighting the importance of a strong, ...
Re-engage with core human needs
6 basic human needs It has been said that the 21st century consumer has six core needs – ...
Reset your thinking to improve profitability
20% is not high enough in marketing The neocortex sets humans apart from most other animals. The human ...
Nudge customers to behave as you want
34% decrease in missed appointments by advising of cost The concept of a ‘nudge’ was first documented by ...
Use the decoy effect to secure higher prices
$1,999 outsells $1,799 Apple offered three 13-inch MacBook Pros – the basic model for $1499; the intermediate model ...
The presentation of a choice really matters
90% registration vs 15% registration There are a number of decisions involved in a purchase, including – whether ...
Six choices are better than 24
30% purchased when there were just 6 options Have you ever been to a Chinese restaurant and decided ...
Become a choice architect
75% choose the option framed in terms of saving lives Nobel Prize-winning Behavioural Economist, Richard Thaler, first presented ...
Embrace 6 tools for persuasion
75% of guests reuse their towel Hotels encouraging patrons reusing towels can save on dry cleaning and water. ...
Embrace 7 external factors that influence consumer behaviour
71% of consumers are more likely to purchase after a social media referral Like so many studies over ...
Embrace the internal factors that influence consumer behaviour
Sustainable products grew faster in 90% of product categories A study reported in the Harvard Business Review found ...