71% of consumers are more likely to purchase after a social media referral Like so many studies over recent years, a study reported in INVESP found that 71% of consumers are more likely to purchase a brand after a social media referral. This same study found that 78% of consumers now follow a brand on […]

71% of consumers are more likely to purchase after a social media referral Like so many studies over recent years, a study reported in INVESP found that 71% of consumers are more likely to purchase a brand after a social media referral. This same study found that 78% of consumers now follow a brand on social media. These findings highlight the power of social media as one of the external influencers of purchase behaviour. The more powerful influencers of consumer purchase behaviour in 2020 include: Reviews – the majority of which are online (88% say they trust online reviews) Recommendations – from brands – online and face to face Crowds – social norms and expectations Familiarity – the tendency to prefer familiar things Environment – even the finishing of a building can influence consumers Social media – comment and chatter from knowns and unknowns Advertising – and other forms of…