embrace the new world

728% growth since 2 March 2020 A 72-year-old colleague of mine who has never been a fan of technology spent 20 minutes recently extolling the virtues of Zoom, Teams, and other video conferencing platforms. A man who hates technology has become an advocate for video conferencing. When asked about his change of heart, he explained, […]

728% growth since 2 March 2020 A 72-year-old colleague of mine who has never been a fan of technology spent 20 minutes recently extolling the virtues of Zoom, Teams, and other video conferencing platforms. A man who hates technology has become an advocate for video conferencing. When asked about his change of heart, he explained, ‘I don’t have to drive or find a park, there is no chit-chat at the start or end of the meeting. I just email an agenda, have the meeting, and then move on’. He has embraced technology to the extent that he now connects with his trainer by Zoom for his early morning exercise. Of course, my colleague is not alone. Many people are now embracing video conferencing and will keep using it for the foreseeable future.Zoom sales have exploded with 728% growth These are just some of the changes and issues that need to…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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