UNLEASH A MARKETING SUPERPOWER – CONNECTION.
There is a restaurant in West Perth that I used ...
LESSONS BUSINESS CAN LEARN FROM RELIGION
Breaking from the current theme - now for something completely ...
MAKE CULTURE YOUR COMPETITIVE ADVANTAGE.
The current series of missives began with me addressing three ...
MAKE EMPATHY YOUR COMPETITIVE ADVANTAGE.
The last missive in this series discussed the potential for ...
TO ATTRACT AND RETAIN THE BEST STAFF – CO-CREATE YOUR BRAND
Attracting and retaining the best staff has never been more ...
TO MAXIMISE CUSTOMER LTV – DOCUMENT A REFERRAL STRATEGY
The real value of a customer lies not in their ...
TO ATTRACT MORE CUSTOMERS AND REVENUE – GO GREEN BUT WITHOUT THE WASHING
In a song, Kermit the Frog suggested that ‘it is ...
TO INCREASE CUSTOMER LOYALTY – STAY AHEAD OF THE PACKAGING CURVE.
Have you ever cut your fingers opening the packaging on ...
TO MAXIMISE YOUR MARGINS – EMBRACE VALUE-BASED PRICING.
The most common pricing model for most products and businesses ...
TO MAXIMISE SALES – START WITH A F***ING GREAT PRODUCT
Scott Galloway, professor of marketing at New York University's Stern ...
TO MAXIMISE SALES – OFFER MORE THAT A GREAT WIDGET.
Customer experience is a crucial aspect of business success, and ...
TO MAXIMISE CUSTOMER LOYALTY – OFFER AN EXCEPTIONAL EXPERIENCE.
Few subjects, at least in conversation, attract more attention than ...