GREAT MARKETERS IN 2022 – UNDERSTAND, AVOID AND LEVERAGE EGO.
Sigmund Freud was one of 20th-century psychology's most interesting and provocative ...
GREAT MARKETERS IN 2022 – UNDERSTAND AND LEVERAGE EMPATHY
Canadian Paul Bloom, perhaps the world's leading researcher and author on ...
FIVE STRATEGIES FOR BUILDING A BRAND WITHOUT ADVERTISING.
Product. Experience. Values. Relationships. Culture. BRAND PHILOSOPHYConsistent with my view that great marketing has the ...
Reduce marketing costs by eliminating the competition.
Differentiation. Positioning. Value proposition. Competitive advantage. Sensitivity and flexibility. CUSTOMER ELIMINATION PHILOSOPHY. On more than one ...
FIVE STRATEGIES FOR ELIMINATING WASTE IN MARKETING.
Target the smallest possible market. Establish a brand community. Eliminate direct competition. Develop ...
FIVE PLUS CONSUMER TRENDS IN 2023
Changed by the epidemic. More environmentally conscious. Health and well-being focused. Increasingly demanding. Besotted ...
THE MARKETING TRENDS IN 2023
Customer alignment. Staff alignment. Communication. Experience. Practical integrity. Every year, people like me write about ...
REDUCING MARKETING COSTS IN 2023.
Prioritise data. Focus on winners. Focus on the consumer. Focus on lifetime value. Complete ...
MAXIMISING RETURNS ON MARKETING IN 2023.
Eliminate waste. Establish a panel. Prioritise video. Eliminate barriers. Develop a culture. Personalise everything. Whatever your ...
DIGITAL TRANSFORMATION IN 2023.
Marketing, not technology, is my game. While I know quite ...
UNLEASH A MARKETING SUPERPOWER – INTEGRITY
Last year my girlfriend decided she needed raised garden beds ...
UNLEASH A MARKETING SUPERPOWER – VALUE.
Mindset Customer Value proposition. Competitive advantage. Pricing. One summer's day not so long ago, I ...