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MANAGING CONSUMER BEHAVIOUR – TIP 13

Thursday, September 11, 2014

The power of THERAPY We often hear people say that they ...

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MANAGING HUMAN BEHAVIOUR – TIP – 14

Friday, September 12, 2014

The power of ADVERTISING All too often advertising agencies and their ...

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IT IS ALL ABOUT KNOW WHO – IS IT NOT?

Friday, September 12, 2014

When I first started in business, just brimming with knowledge ...

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PERSONAL BRANDING – INSIGHT ONE

Friday, September 19, 2014

The power of PRESENTATION Time and again, research has shown that ...

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PERSONAL BRANDING – INSIGHT 2

Friday, September 19, 2014

The power of THE PRODUCT Relationships are the key to successful ...

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30 SECONDS TO JUDGEMENT

Friday, September 19, 2014

Love at first site might be more important and common ...

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MANAGING CONSUMER BEHAVIOUR – TIP 15

Monday, September 22, 2014

The power of INITUITION When asked how many people are murdered ...

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MANAGING CONSUMER BEHAVIOUR – TIP 16

Tuesday, September 23, 2014

The power of DECISION REVERSIBILITY Increasingly there are alongside purchase options, ...

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MANAGING CONSUMER BEHAVIOUR – TIP – 17

Wednesday, September 24, 2014

The power of TRANSPORTATION There is a myth perpetrated by bloggers ...

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MANAGING CONSUMER BEHAVIOUR – TIP – 17

Thursday, September 25, 2014

The power of TRANSPORTATION There is a myth perpetrated by bloggers ...

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MANAGING CONSUMER BEHAVIOUR – TIP 18

Friday, September 26, 2014

The power of DECEPTION A study at Yale University gave rise ...

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100 YEARS MEANS NOTHING

Friday, September 26, 2014

I was watching a rare glimpse of AFL the other ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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