30 seconds to judgement

Love at first site might be more important and common than you think. Certainly research suggests that the impression we develop of an individual for the long term is largely established in the first 30 seconds of contact. In this first thirty seconds, drawing on a range of sources we take in the information we […]

Love at first site might be more important and common than you think. Certainly research suggests that the impression we develop of an individual for the long term is largely established in the first 30 seconds of contact. In this first thirty seconds, drawing on a range of sources we take in the information we need to for an initial impression. That is not perhaps surprising. What might be more surprising now ever is the extent to which we apply selective attention and a sophisticated rationalisation process – not to test our initial impression – but to confirm it. After the first 30 seconds we largely see what we want to see and interpret much of the incoming data in the parameters of our original impression. So, whoever it was that said – FIRST IMPRESSIONNS ARE everything was closer to the truth than many of us may have thought. Selective…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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