managing consumer behaviour – tip 13

The power of THERAPY We often hear people say that they are going to, or have just, indulged in RETAIL THERAPY. But, is there such a thing as retail therapy, and does shopping have the capacity to have a therapeutic effect. This question was recently considered by the University of Michigan. Researcher looked at the […]

The power of THERAPY We often hear people say that they are going to, or have just, indulged in RETAIL THERAPY. But, is there such a thing as retail therapy, and does shopping have the capacity to have a therapeutic effect. This question was recently considered by the University of Michigan. Researcher looked at the impact of shopping on two emotions: Sadness Anger The research found a direct and significant relationship between the reduction of sadness and the act of shopping, or choosing items to purchase. People who had a dose of shopping or choosing items to purchase experienced a reduction in sadness. The research did not however find a relationship between a reduction in anger and the act of shopping or choosing. People who started angry when they went shopping remained so after shopping, and to a similar extent. The shopping effects sadness and not anger is an interesting question. The…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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