managing consumer behaviour – tip – 17

The power of TRANSPORTATION There is a myth perpetrated by bloggers and social media experts that CONTENT is a relatively new concept. That Fact is – it is anything but new. It is nonetheless important. Stories have been found time and again in research as a powerful vehicle for: Communicating a message Creating a connection Taking […]

The power of TRANSPORTATION There is a myth perpetrated by bloggers and social media experts that CONTENT is a relatively new concept. That Fact is – it is anything but new. It is nonetheless important. Stories have been found time and again in research as a powerful vehicle for: Communicating a message Creating a connection Taking people to an emotional place Helping people escape the day to day Consider these two commercials from the 1980’s: https://www.youtube.com/watch?v=SswMzUWOiJg https://www.youtube.com/watch?v=ZzUm0wqhE7E&list=PL58827C38E412E17D Both of these commercials tell a story and tell it in a way that transports the viewer to an emotional place, helping them momentarily escape the day to day and engage with a message. Transporting people to another place can make them much more receptive to making a purchase.   This issue will be discussed in detail on THE D. JOHN CARLSON NETWORK –www.djohncarlsonesq.com/publishing John Carlson is a behavioural scientist, strategic planner and lateral…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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