Many will pay $500 for $20
$17,000 earned auctioning $20 bills In a study, Harvard Business School’s ...
20 e-mail marketing tips
1/20 – Add real value The four most important letters in ...
Leverage the consumer sheep mentality
35% increases to 44.5% with the claim of normality A ...
Powerful heuristics make your customers biased
300 attacks in 1972 down to 75 attacks in 2017 There ...
Anchors effect consumers more than ships
87 years old and going strong My father is 87 years ...
Drive sales by creating a bandwagon
69% of fad diets fail Research in the United States ...
Tell customers what they already know
42% believe in ‘creation’ Studies have found that 42% of people ...
20 tips for effective personal branding
1/20 – Define your audiences as precisely as possible Know exactly ...
Build loyalty by leveraging bias
50% of people feel buyer’s remorse AS US study found that ...
Forget the real thing when a placebo will work better
50% as effective as the real thing, without any substance A ...
Far too much focus on survivors
112% ARR is really 71% ARR Many businesses calculate their annual ...
Remember the blind spot
65% of Americans believe they have above average intelligence A recent ...