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42% believe in ‘creation’ Studies have found that 42% of people living in the United States believe in the creationist view of the origins of mankind. That is, they believe the earth is less than 10,000 years old. This is in stark contrast to the scientific view and the weight of scientific evidence suggesting that […]

42% believe in ‘creation’ Studies have found that 42% of people living in the United States believe in the creationist view of the origins of mankind. That is, they believe the earth is less than 10,000 years old. This is in stark contrast to the scientific view and the weight of scientific evidence suggesting that the earth is 4.5 billion years old.That said, the most extraordinary thing about the 42% of Americans holding this view is not that they believe the world is less than 10,000 – but rather, that they will not countenance any evidence to the contrary – believing that it is just wrong or a ‘trick of the devil’. Some have even developed a capacity to twist much of the evidence around to make it support their case.Physicist Lawrence Kraus suggests that the difference between scientists and creationists is that while the scientists are actively seeking facts…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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