69% of fad diets fail Research in the United States found that 69% of fad diets fail to achieve the target weight. No one is surprised by this statistic. Not one reader just gasped and said something to the effect of – ‘that is high’.  We all know that fad diets do not work. Perhaps […]

69% of fad diets fail Research in the United States found that 69% of fad diets fail to achieve the target weight. No one is surprised by this statistic. Not one reader just gasped and said something to the effect of – ‘that is high’.  We all know that fad diets do not work. Perhaps the only surprise is that the percentage is so low – and that may simply be due to dieters setting low targets.So, if fad diets and diets, in general, don’t work, why do people go on them in such large numbers? Research suggests that more than half (54%) of US citizens are on a diet. The most recent figures in Australia indicate that more than 2 million Australians are on a diet. By the time the average Australian woman is 45 years old, she has tried an average of 61 diets – and most have…