1/20 – Define your audiences as precisely as possible Know exactly who you want to influence and who there is no point in influencing. Profile priority audiences both demographically and psychographically – so you can target precisely 2/20 – Define how you want audiences to respond Marketing, personal or otherwise is all about causing an […]

1/20 – Define your audiences as precisely as possible Know exactly who you want to influence and who there is no point in influencing. Profile priority audiences both demographically and psychographically – so you can target precisely 2/20 – Define how you want audiences to respond Marketing, personal or otherwise is all about causing an audience to behave in a way that favours a social and/or commercial outcome. Know how you want your audience to respond. 3/20 – Define what your audience want as precisely as possible Determine exactly what your audience want in order to respond as you want them to. What are they looking for and what will cause the to behave in the manner you require? 4/20 – Define what you have to offer Determine exactly what you have to offer that is consistent with the needs, wants and expectations of your target audiences. Identify synergies that…