20 tips for effective personal branding

1/20 – Define your audiences as precisely as possible Know exactly who you want to influence and who there is no point in influencing. Profile priority audiences both demographically and psychographically – so you can target precisely 2/20 – Define how you want audiences to respond Marketing, personal or otherwise is all about causing an…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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