forget the real thing when a placebo will work better

50% as effective as the real thing, without any substance A study led by Kaptchuk considered how people reacted to migraine pain medication. Three groups were tested and treated as follows: Group 1 – treated with a branded drug Group 2 – treated with a labelled placebo Group 3 – did not receive any treatment […]

50% as effective as the real thing, without any substance A study led by Kaptchuk considered how people reacted to migraine pain medication. Three groups were tested and treated as follows: Group 1 – treated with a branded drug Group 2 – treated with a labelled placebo Group 3 – did not receive any treatment  The findings of the research suggested that the placebo was 50% as effective as the real drug in reducing pain. That is, a treatment with no efficacy at all was effective in half the cases tested. This clearly demonstrates the power of the placebo effect.The placebo effect is most often a medical intervention — a pill, injection, or sham surgery — that has no therapeutic value. The placebo effect refers to the real benefits that these inert interventions can have. For example, the simple act of taking a tablet can make a person feel its benefits. This…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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