leverage the consumer sheep mentality

35% increases to 44.5% with the claim of normality A 2008 study by Noah J. Goldstein, Robert B. Cialdini and Vladas Griskeviciu found that the rate of bath towel recycling increases significantly when patrons are told that other patrons reuse bath towels, even when the alternative is an environmental message. The study found that: An environmental message…

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