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Myth ten – say it and they will believe it
In GENERAL MARKETING

Myth ten – say it and they will believe it

Friday, October 11, 2019

50% of consumers don’t trust what they read or hear A ...

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Myth nine – the truth matters
In GENERAL MARKETING

Myth nine – the truth matters

Thursday, October 10, 2019

1%  not 14% of GDP is spent on foreign aid ...

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Myth eight – loyalty cards build loyalty
In GENERAL MARKETING

Myth eight – loyalty cards build loyalty

Wednesday, October 9, 2019

77% of programmes that focus on rewards alone fail in ...

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Myth seven – connecting is networking
In GENERAL MARKETING

Myth seven – connecting is networking

Tuesday, October 8, 2019

4.1 in 150 friends on Facebook are considered dependable One of ...

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Myth six – content is king
In GENERAL MARKETING

Myth six – content is king

Monday, October 7, 2019

42% of B2B marketers believe their content marketing is effective Content ...

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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