Marketing Consultant
77% of programmes that focus on rewards alone fail in 24 months There is a lot of talk about loyalty programmes and the success that large businesses in Australia, such as Coles and Woolworths, have had with their loyalty programmes. There is no doubt that many loyalty programmes do work, but one study found that…
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Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....