Marketing Consultant
1% not 14% of GDP is spent on foreign aid Research suggests that while some Australians think our aid budget is too low, most Australians believe that the federal government spends far too much on foreign aid, especially in times of economic hardship – such as those existing in 2019.Setting aside the debate over whether…
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Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....