Marketing Consultant
4.1 in 150 friends on Facebook are considered dependable One of the most dangerous myths in marketing is the one that suggests that connecting on social media is networking – or, indeed, that there is an inherent benefit in building the number of people you are connected with on a social media platform. The fact…
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Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....