myth six – content is king

42% of B2B marketers believe their content marketing is effective Content marketing is arguably more relevant and effective in the B2B environment than in the B2C environment. Interestingly, one study found that only 42% of B2B marketers consider their content marketing strategy to be effective, despite the resources invested.  This is an important finding, given…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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