myth six – content is king

42% of B2B marketers believe their content marketing is effective Content marketing is arguably more relevant and effective in the B2B environment than in the B2C environment. Interestingly, one study found that only 42% of B2B marketers consider their content marketing strategy to be effective, despite the resources invested.  This is an important finding, given…

Become a member to read this article and get unlimited access
No tags