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Myth five – consumers are essentially rational

In GENERAL MARKETING

Myth five – consumers are essentially rational

Friday, October 4, 2019

2.81% increase in conversions from 1 cent decrease in price There ...

Myth four – Australia is a Christian nation

In GENERAL MARKETING

Myth four – Australia is a Christian nation

Thursday, October 3, 2019

50% of urban Australians identify as Christian If you have ever ...

Myth three – social media is for young people

In GENERAL MARKETING

Myth three – social media is for young people

Wednesday, October 2, 2019

69% of people 50 – 64 use social media I still ...

Myth two – people buy according to taste

In GENERAL MARKETING

Myth two – people buy according to taste

Tuesday, October 1, 2019

41% of people can identify Coke In many taste tests, subjects ...

Myth one – Australia is a nation of families

In GENERAL MARKETING

Myth one – Australia is a nation of families

Monday, September 30, 2019

24.5% of Australians live alone There is a myth, commonly perpetuated ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...