948% growth and counting
put culture at the centre of your branding The Professor of ...
put culture at the centre of your branding The Professor of ...
A$150 billion plus and growing evolve your brand as the market ...
understand the needs that influence consumer behaviour Why do people buy ...
understand the complexity of cultural factors Why do people buy what ...
understand the complexity of social factors Why do people buy what ...
45% of people more likely to buy android if in ...
understand the complexity of psychological factors Why do people buy what ...
20% of executives view content as the most important marketing ...
32% of businesses are trying to integrate digital and traditional ...
53% of businesses use customer personas This is the third of ...
40% of consumers listen to podcasts This is the ninth of ...
$31 billion – the value of Air BNB in 2017 This ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....