40% of consumers listen to podcasts This is the ninth of 20 daily ‘thoughts’ examining the trends in marketing in 2018 and beyond.The Australian Broadcasting Commission is currently investing considerable on air time and money promoting podcasts it has spend a considerable amount of money commissioning and producing. They have established the ABC ‘Listen’ App […]

40% of consumers listen to podcasts This is the ninth of 20 daily ‘thoughts’ examining the trends in marketing in 2018 and beyond.The Australian Broadcasting Commission is currently investing considerable on air time and money promoting podcasts it has spend a considerable amount of money commissioning and producing. They have established the ABC ‘Listen’ App to make it easy for their considerable listener base to access podcasts. This reflects the massive boom in podcasting. The boom in podcasts is such that one of the worlds most prolific bloggers, Marketer Seth Godin suggested that podcasts are the new blog, noting that more and more podcasts are being used to communicate information to a population less and less inclined to read. No only are podcasts popular among those who do not want to read, but they are ideal for people gardening, ironing, driving, and a whole range of other activities. Podcasts offer…