educate your market cost effectively

20% of executives view content as the most important marketing initiative This is the first of 20 daily ‘thoughts’ examining the trends in marketing in 2018 and beyond.To start with, it is interesting to consider where marketing managers are intending to spend their money over the next year. A survey in the US asked leading […]

20% of executives view content as the most important marketing initiative This is the first of 20 daily ‘thoughts’ examining the trends in marketing in 2018 and beyond.To start with, it is interesting to consider where marketing managers are intending to spend their money over the next year. A survey in the US asked leading marketing managers to identify the primary focus of their resources over the year ahead. The top-line findings were as follows: Content marketing 20% Big data and customer insights – 14% Artificial intelligence – 14% Social media marketing – 10% These findings highlight a number of marketing trends: The popularity of content marketing is not a flash in the pan, with one in 5 marketing managers citing it as the primary focus of their marketing strategies Big data and marketing insights are becoming increasingly popular – reflecting the growing access to data and the shift towards…

New here?

Be the first to read the full article and get unlimited news access and insights!
No tags

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE