have just one marketing strategy and one marketing team

32% of businesses are trying to integrate digital and traditional marketing This is the second of 20 daily ‘thoughts’ examining the trends in marketing in 2018 and beyond.A recent survey asked marketing managers about the importance of, and the priority given to, developing and implementing an integrated marketing strategy. The top line findings were: Trying…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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