0 – 100 Kilometres in 2.5 seconds
reduce price competition by eliminating comparisons Competing on price has long ...
80% from 20% – all too often the case
target the optimal market and ideally a less price sensitive ...
64% cite shared values as a purchase driver
demonstrate added value always and especially when you do not ...
$160 to $182 in 15 days
use bundling or unbundling to change the nature of a ...
$750 million less advertising – 3% increase in sales
undertake an independent audit at least annually No-one in business wants ...
Apple – 0.05% – Telstra – 1.17%
Build your business on the back of culture No-one in business ...
20% deliver 80% – so focus
cut the crap and focus on the markets that deliver No-one ...
$329 delivers $550 and $3000 delivers $1000
forget conventional wisdom and apply intuition after the data is ...
3,000 ‘amazon go’ stores to open
have the courage to zig when others zag No-one in business ...
US$166 billion and counting
understand what a brand is and what branding involves The Professor ...
A$200 billion and climbing
define your brand with your customer The Professor of Clinical Marketing ...
1.2 billion and growing
learn from the catholic church The Professor of Clinical Marketing at ...