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In BRAND AND BRANDING, CONSUMER BEHAVIOUR

WHEN IS BRANDING BULLSHIT???

Friday, January 10, 2014

When Is Branding Bullshit? Most of the time!!! Branding is amongst ...

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In GENERAL MARKETING

THE UNETHICAL POPULISM OF COMMON SENSE !!

Friday, January 10, 2014

I heard a senior public servant say recently in a ...

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In GENERAL MARKETING

I HAVE FORGOTTEN YOUR WEBSITE ADDRESS AND DON’T USE YELLOW PAGES

Friday, January 17, 2014

If I had a dollar for every time a property ...

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In GENERAL MARKETING

THE ETHICS OF HYPOCRACY

Friday, January 17, 2014

How would Christ have dealt with refugees? How would Christ ...

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In GENERAL MARKETING

IS IT ETHICAL TO BE SMALL?

Friday, January 24, 2014

In history, I remember learning about giants like, Genghis Kahn, ...

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In BRAND AND BRANDING

CUTTING TO THE CHASE

Friday, January 24, 2014

At a recent luncheon I was asked – ‘What do ...

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In COMMUNICATION

DON’T USE SOCIAL MEDIA

Saturday, February 1, 2014

At a business breakfast late last year I was asked ...

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In GENERAL MARKETING

THE UNETHICAL PUBLIC SERVICE

Saturday, February 1, 2014

Criticising the public service is a national past time in ...

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In GENERAL MARKETING

THE ETHICS OF INDUSTRY ASSISTANCE

Friday, February 7, 2014

Warren Buffet once noted that evolution is as applicable to ...

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In BRAND AND BRANDING

PERSONAL BRAND EQUITY

Friday, February 7, 2014

What are you worth? More specifically, what is your personal brand ...

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In BUSINESS DEVELOPMENT

THE ETHICS OF DUPLICITY

Sunday, February 9, 2014

I just heard a commentator on Landline on the ABC ...

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In COMMUNICATION, GENERAL MARKETING

PRICE – A LAZY STRATEGY

Friday, February 14, 2014

There are some very smart marketing people in Australia. I ...

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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