What are you worth? More specifically, what is your personal brand worth? Do you have positive or negative brand equity? How are you enhancing your value. These are questions we should all be asking ourselves. They are asked by others every time you apply for a job, are considered for a board position, seek promotion […]

What are you worth? More specifically, what is your personal brand worth? Do you have positive or negative brand equity? How are you enhancing your value. These are questions we should all be asking ourselves. They are asked by others every time you apply for a job, are considered for a board position, seek promotion or a pay rise, pitch for business, chase a new project or start a new venture. Personal branding is becoming an increasingly critical determinate of an individual’s career progression and success. And…like corporate branding, personal branding is not all about the facts and capabilities. It is much more about perception. We all buy and value things and people on the basis of perception, not the facts. The facts are just one of many factors contributing to an individual’s brand contributing and it is often the least important. Consider the likes of John Hughes. We know…