If I had a dollar for every time a property developer asked me to increase the font size of the website address or email address on the artwork for signage, I would be a very wealthy man. I would also be a wealthy man if I had another dollar for every dollar a client has […]

If I had a dollar for every time a property developer asked me to increase the font size of the website address or email address on the artwork for signage, I would be a very wealthy man. I would also be a wealthy man if I had another dollar for every dollar a client has spent with the creative team developing a clever URL, or email address I would be an even wealthier man. The fact is – most, if not all of the time, neither investment will generate a return. Both investments are almost always a waste of money. A number of factors determine the success of a website in marketing a business, a product, a service or a property development. Stripping away all of the jargon used by digital consultants, these factors include it being easy to find, easy to get around, easy to read, easy to understand,…