56% of consumers change brands due to ethics
make ethics a competitive advantage and differentiater Given the findings of the Royal Commission into the banking sector, ...
83% of consumers rate ethics as a trust builder
behave ethically and build the trust that builds loyalty Given the findings of the Royal Commission into the ...
90% expect businesses to do more than make money
demonstrate that your businesses practices are ethical Given the findings of the Royal Commission into the banking sector, ...
80% of the staff iceberg is hidden
employ only people who can and will live your brand This is the final in a series of ...
79% of staff engage with business goals
use values to bring the team together as one This is the fourth in a series of five ...
20% premium from happy employees
use values to maximise productivity This is the third in a series of five thoughts addressing the importance ...
values can and should drive return on investment
The Culture – Brand Continuum INSIGHT The Commonwealth Bank of Australia and Optus Telecommunications have two things in ...
64% of people cite values as the basis of a brand relationship
develop and implement core values that staff and customers relate to This is the first in a series ...
20% of patients don’t follow up on GP referrals
place a higher priority on communicating with consumers This is the last of five thoughts addressing marketing in ...
50% of patients use health information sites
develop a content strategy to build a brand This is the fourth of five thoughts addressing marketing in ...
81% of patients are unsatisfied with their healthcare experience
develop strategies that addresses both healthcare and service This is the third of five thoughts addressing marketing in ...
77% of patients use search engines prior to booking
develop a comprehensive practice development strategy This is the second of five thoughts addressing marketing in the health ...