66% of consumers will pay more for a ‘sustainable’ product

While not all consumers will pay more to purchase an environmentally sound product, many will. Further,  most ...

70% of people are afraid

 Recently completed research found that 70% of people surveyed described themselves as afraid, and considered media reports to be ...

51% of all expenditure involves people over 50 years of age

A recent study found that 51% of all consumer spending involves a person or people over 50. ...

30% of labour replaced by AI by 2030

Predictions about the impact of artificial intelligence (AI) on employment abound. One recent estimate suggests that by ...

85% of customer interactions will be managed without human contact

A recent study by an international research company, predicts that by 2020, some 85% of customer interactions ...

50% less pain after 60 minutes

A recent study in the United States considered two groups of patients who had just endured hip ...

1.3 billion iPhone sales since 2007

No other smartphone sells like an iPhone – but why? Often, when I give speeches, I ask ...

63% more paid to do it yourself

I despise anything DIY, but the fact is, I am in the minority. Most people not only ...

52% decline in subscriptions due to a decoy

A recent study conducted in conjunction with the prestigious ECONOMIST magazine demonstrated the incredible power of decoy ...

41% identified Coke and 38% identified Pepsi correctly

A number of studies have found that consumers struggle to differentiate the various brands of cola, when ...

82% of incentives are merchandise or travel

 A US survey of businesses with highly successful incentive programmes found that 82% of them used merchandise ...

14 cents are not always 14 cents – and zero is often more

Psychologist and behavioural economist, Dan Ariely, and colleague Kristina Shampan’er examined the power of the word FREE. ...