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Sell just as hard after the purchase is complete
In CONSUMER BEHAVIOUR

Sell just as hard after the purchase is complete

Wednesday, May 13, 2020

67% more in months 31-36 than in months 0-6  Research has ...

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Make it as easy as possible
In CONSUMER BEHAVIOUR

Make it as easy as possible

Tuesday, May 12, 2020

58% use e-commerce because it is easier Once a potential ...

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Facilitate option evaluation
In CONSUMER BEHAVIOUR

Facilitate option evaluation

Monday, May 11, 2020

84% evaluate purchases using mobile devices Once the need or problem ...

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Remember that you are not the only source of information
In CONSUMER BEHAVIOUR

Remember that you are not the only source of information

Friday, May 8, 2020

31% of consumers say they are using social media channels Once ...

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Understand the underlying need or problem
In CONSUMER BEHAVIOUR

Understand the underlying need or problem

Thursday, May 7, 2020

81% of purchases influenced by friends The first stage in the ...

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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