BackCentral to maximising the performance of any business is maximising the lifetime value of each enquiry. Maximising the lifetime value of each enquiry maximises the return on the promotion associated with generating each enquiry. It drives revenue up and marketing costs down. Central to maximising the lifetime value of every enquiry is maximising – conversion ...
HSIEH’S LAW
I coined the title Hsieh's Law - to refer to the importance that Zappo's founder Tony Hsieh placed on culture. Zappo's was sold to Amazon in 2009 for US$1.2 billion. It was at that time and remains the worlds largest (online) shoe store.The competitive advantage of Zappo's and the key to its success was culture. According ...
MAXIMISE REFERRAL AND REPEAT PURCHASE RATES. PART 1
Central to maximising the performance of any business is maximising the lifetime value of each enquiry. Maximising the lifetime value of each enquiry maximises the return on the promotion associated with generating each enquiry. It drives revenue up and marketing costs down. Central to maximising the lifetime value of each enquiry is maximising – conversion ...
HERZBERG MOTIVATION THEORY
Also known as the 'Two Factory Theory' and the 'Dual Factor Theory,' the Motivation Theory developed by Frederick Herzberg, postulates that in the workplace (and I would argue most environments) there are two factors that can cause dissatisfaction: Hygiene Motivational Hygiene Factors do not give positive satisfaction or lead to higher motivation, though dissatisfaction results from their absence. These ...
MAXIMISING MARGINS.
Central to maximising the performance of any business is maximising the lifetime value of each enquiry. Maximising the lifetime value of each enquiry maximises the return on the promotion associated with generating each enquiry. It drives revenue up and marketing costs down. Central to maximising the lifetime value of each enquiry is maximising conversion rates, ...
