All Posts By John Carlson

3.5 million engaged on one day

build your own tribeEvery week I receive emails from shysters offering lead generation services. I also talk with clients who have very high enquiry rates, thanks to their high advertising budgets but achieve a low proportion of qualified enquiries. This is the seventh of 10 THOUGHTS addressing strategies for maximising qualified enquiries – or genuine ...

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48% of marketers use landing pages for each campaign

build a customised landing page Every week I receive emails from shysters offering lead generation services. I also talk with clients who have very high enquiry rates, thanks to their high advertising budgets but achieve a low proportion of qualified enquiries. This is the sixth of 10 THOUGHTS addressing strategies for maximising qualified enquiries – or ...

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62% more likely to purchase if it is easy

make purchasing as easy as possible I receive emails weekly, if not more often, from shysters offering lead generation services. I also talk to clients who have very high enquiry rates, thanks to their high advertising budgets, but a low proportion of qualified enquiries. This is the fifth of 10 THOUGHTS addressing strategies for maximising qualified enquiries and ...

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95% of buyers chose a vendor that provides content

educate your market I receive emails weekly, if not more often, from shysters offering lead generation services. I also talk to clients who have very high enquiry rates, thanks to their high advertising budgets but achieve a low proportion of qualified enquiries. This is the fourth of 10 THOUGHTS addressing strategies for maximising qualified enquiries ...

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57% of email recipients consider a message to be spam

frame your value propositionI receive emails weekly, if not more often, from shysters offering lead generation services. I also talk to clients who have very high enquiry rates, thanks to their high advertising budgets but achieve a low proportion of qualified enquiries. This is the third of 10 THOUGHTS addressing strategies for maximising qualified enquiries ...

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