maximise repeat business and referral rates – part 2.

Central to maximising the performance of any business is maximising the lifetime value of each enquiry. Maximising the lifetime value of each enquiry maximises the return on the promotion associated with generating each enquiry. It drives revenue up and marketing costs down. Central to maximising the lifetime value of every enquiry is maximising – conversion…

Become a member to read this article and get unlimited access
No tags