Central to maximising the performance of any business is maximising the lifetime value of each enquiry. Maximising the lifetime value of each enquiry maximises the return on the promotion associated with generating each enquiry. It drives revenue up and marketing costs down. Central to maximising the lifetime value of every enquiry is maximising – conversion […]

Central to maximising the performance of any business is maximising the lifetime value of each enquiry. Maximising the lifetime value of each enquiry maximises the return on the promotion associated with generating each enquiry. It drives revenue up and marketing costs down. Central to maximising the lifetime value of every enquiry is maximising – conversion rates, margins, the average sales per customer, repeat business rates and referral rates.  Here are five tips for – maximising referral rates in 2021.  This missive includes some final tips on driving referrals and tips for maximising lifetime value online.  Maximise referral rates – get your service right. The fact that Australia does not have a service culture is both obvious and damaging. Most businesses in Australia offer average business at best, and most retailers in Australia offer little or no service. Most retailers providing high-quality service are international businesses, and the situation is much…