Australia Behind on Online Retail
A recent report on the ABC suggested that Australia was ...
Marketing Consultant
No Future For Advertising Agencies
The future of advertising agencies is in some doubt, as ...
Marketing Consultant
A recent report on the ABC suggested that Australia was ...
The future of advertising agencies is in some doubt, as ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....