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THE REAL VALUE OF SOCIAL MEDIA

Sunday, August 11, 2013

Many clients say to me that they want to get ...

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SHOULD EVERYTHING ON THE MARKET BE ADVERTISED

Saturday, August 3, 2013

Setting aside the fact that advertising is not effective way ...

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CREDIBILITY IS EVERYTHING

Thursday, August 1, 2013

In a world of diminishing trust credibility, being seen as ...

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THE FEAR OF NETWORKING

Sunday, July 28, 2013

Most experienced business people would agree that relationships are one ...

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IS THE PURSUIT OF GROWTH ETHICAL?

Saturday, July 27, 2013

Over 25 years in business, I have aggressively pursued growth, ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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