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PAYED PARENTAL LEAVE – SIMPLY WRONG

Saturday, August 24, 2013

I was refraining from commenting on issues relating to the ...

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SO MANY TRADITIONAL AND ONLINE RETAILERS DONT GET IT

Tuesday, August 20, 2013

Retail data out today suggests that in the last 12 ...

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HAS OUR WORLD LOST IT’S MORAL COMPASS??

Saturday, August 17, 2013

I know that this question has been asked before, but ...

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IS SPIN SIN ?

Friday, August 16, 2013

Politicians are often accused of 'spin' or 'spinning' the facts. What ...

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NO MORE POLITICAL JUNKIE

Sunday, August 11, 2013

I am a reformed political junkie. Until very recently, I read, ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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