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$39 sells more than $34

Wednesday, July 11, 2018

put the pricing strategy ahead of advertising For many years the ...

MARKETING IS ABOUT BEHAVIOUR

Wednesday, July 11, 2018

MARKETING DEFINITIONS Google defines marketing as, ‘the action or business of ...

85% of new products fail

Wednesday, July 11, 2018

put product development ahead of advertising For many years the words ...

87% of customers want a seamless experience

Wednesday, July 11, 2018

deliver seamless consistency The experience your customers enjoy (or not) when ...

48% currently use customer analytics

Wednesday, July 11, 2018

leverage the power of customer analytics The experience your customers enjoy ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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