marketing is about behaviour

MARKETING DEFINITIONS Google defines marketing as, ‘the action or business of promoting and selling products or services, including market research and advertising’. In addition to being sloppy, this definition suggests that marketing is all about ‘selling’ or ‘promotion’ when it need not necessarily involve either. Certainly, marketing does not need to involve either ‘market research’ […]

MARKETING DEFINITIONS Google defines marketing as, ‘the action or business of promoting and selling products or services, including market research and advertising’. In addition to being sloppy, this definition suggests that marketing is all about ‘selling’ or ‘promotion’ when it need not necessarily involve either. Certainly, marketing does not need to involve either ‘market research’ or ‘advertising’. Zara, one of the world’s largest retailers has no advertising budget and does very little promotion, and many businesses in Australia complete little, if any, market research. On a more pedantic level, I would argue that a ‘service’ is a ‘product’. A ‘product’ can be either a ‘good’ or a ‘service’. Mary Ellen Bianco – Director Marketing & Communications, Getzler Henrich & Associates LLC defines marketing as follows: ‘Marketing includes research, targeting, communications (advertising and direct mail) and often public relations.  Marketing is to sales as ploughing is to planting for a farmer—it prepares an…

New here?

Be the first to read the full article and get unlimited news access and insights!
No tags

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE