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68% confused about what icons mean
In GENERAL MARKETING

68% confused about what icons mean

Friday, March 8, 2019

integrate and don’t rely on logos no body understandsThere is ...

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56% have stopped buying a brand because of ethics
In GENERAL MARKETING

56% have stopped buying a brand because of ethics

Thursday, March 7, 2019

leverage markets that careThere is much talk these days about ...

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27% of staff believe in the organisation’s values
In GENERAL MARKETING

27% of staff believe in the organisation’s values

Wednesday, March 6, 2019

don’t start by asking your team what important There is much ...

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23% of staff apply values and ethics daily
In GENERAL MARKETING

23% of staff apply values and ethics daily

Tuesday, March 5, 2019

create an environment where staff will live your valuesThere is ...

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22% say that 60% of their staff know their core values
In GENERAL MARKETING

22% say that 60% of their staff know their core values

Monday, March 4, 2019

translate values into behaviour There is much talk these days about ...

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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