My last article on the subject of personal branding made the point that whether we like it or not we all have a personal brand. it just that some people manage and communicate their personal brand better than others. I think I also established that there is a direct link between personal branding and success. […]

My last article on the subject of personal branding made the point that whether we like it or not we all have a personal brand. it just that some people manage and communicate their personal brand better than others. I think I also established that there is a direct link between personal branding and success. Branding, personal or corporate is all about creating expectations in the minds of your target audience. Great brands create a unique and audience focused set of expectations and those expectations in turn impact on purchase behaviour and indeed, behaviour in general The keys to effective corporate and personal branding include; defining the brand in terms of market needs and wants clearly differentiating the brand as tangibly as possible communicating the brand in terms of behaviour first and foremost. Also important in all branding, but perhaps more important in terms of personal branding are; Authenticity, which…