is income as excuse for unethical behaviour?

If asked whether, income is an excuse for unethical behaviour, most people would say no. Having said that, there are any number of instances where we accept unethical behaviour because of the income implicationsof rejecting that behaviour. Consider the following examples. PAYROLL TAX. Pay roll tax, maintained by all parties when in government is a […]

If asked whether, income is an excuse for unethical behaviour, most people would say no. Having said that, there are any number of instances where we accept unethical behaviour because of the income implicationsof rejecting that behaviour. Consider the following examples. PAYROLL TAX. Pay roll tax, maintained by all parties when in government is a tax on employing people. What is more businesses like Coles that are labour intensive pay a lot more than businesses like BHP that are capital intensive. When government leaders are asked about it, they simply say, that whilst they don’t like this tax they need the money. Well, why not raise the money by more ethical means. FBT. The Rudd government made changes to FBT payments on cars that amounted to little more than an enforcement of existing laws, and yet they were widely criticized for it. Surely laws should be enforced, and if they…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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