18% increase in VR/AR sales

Wednesday, August 8, 2018

keep a close eye on emerging technologies This is the third ...

84% describe CSR as very important

Thursday, August 9, 2018

be sincere and understated about CSR This is the fourth of ...

3.7 million image-conscious Australians

Friday, August 10, 2018

target image conscious consumers This is the fourth of 5 thoughts ...

60% more profitable focusing on customers

Monday, August 13, 2018

respond to customers not competitors This is the first of five ...

5 billion mobile devices and rising

Tuesday, August 14, 2018

consider business model innovation This is the second of five articles ...

61% find it difficult to switch channels

Wednesday, August 15, 2018

make it as easy as possible to buy This is the ...

91% of consumers are more likely to purchase an authentic brand

Thursday, August 16, 2018

differentiate – differentiate – differentiate – and do so tangibly This ...

8 years to profit

Friday, August 17, 2018

be consistent – if not belligerent This is the last of ...

80% choose the premium option

Monday, August 20, 2018

understand what the consumer is prepared to pay Recent research found ...

$40.00 can outsell $39.72

Tuesday, August 21, 2018

consider prestige pricing strategies Recent research found that 60% of retailers ...

64% of consumers respond to shared values

Wednesday, August 22, 2018

build a brand and add value Recent research found that 60% ...

$1000 is better than $1300

Thursday, August 23, 2018

understand the psychology of pricing Recent research found that 60% of ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE