18% increase in VR/AR sales
keep a close eye on emerging technologies This is the third ...
keep a close eye on emerging technologies This is the third ...
be sincere and understated about CSR This is the fourth of ...
target image conscious consumers This is the fourth of 5 thoughts ...
respond to customers not competitors This is the first of five ...
consider business model innovation This is the second of five articles ...
make it as easy as possible to buy This is the ...
differentiate – differentiate – differentiate – and do so tangibly This ...
be consistent – if not belligerent This is the last of ...
understand what the consumer is prepared to pay Recent research found ...
consider prestige pricing strategies Recent research found that 60% of retailers ...
build a brand and add value Recent research found that 60% ...
understand the psychology of pricing Recent research found that 60% of ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....