18% increase in vr/ar sales

keep a close eye on emerging technologies This is the third of 5 thoughts addressing social trends in Australia. To avoid repetition, I have avoided trends associated with social media, content marketing, and digital marketing to focus on interesting trends that many may not be aware of.US research completed in 2018 suggests that expenditure on […]

keep a close eye on emerging technologies This is the third of 5 thoughts addressing social trends in Australia. To avoid repetition, I have avoided trends associated with social media, content marketing, and digital marketing to focus on interesting trends that many may not be aware of.US research completed in 2018 suggests that expenditure on virtual reality and augmented reality technology will increase by 18% in the year ahead. Unit sales are predicted to increase by 25% in the next 12 months, while the total US AR/VR device market is currently valued at US$1.8 billion.Segments driving sales growth are reported as follows: Consumer hardware   15.6% Virtual reality games   6.6% Augmented reality games   5.1% Onsite assemblies   3.1% Retail showcasing   2.9% This highlights the potential for sales growth in these areas. It also points to the increasing popularity of VR and VR gaming. It even suggests good times ahead for start ups…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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