87% of customers want a seamless experience
deliver seamless consistency The experience your customers enjoy (or not) when ...
deliver seamless consistency The experience your customers enjoy (or not) when ...
put product development ahead of advertising For many years the words ...
MARKETING DEFINITIONS Google defines marketing as, ‘the action or business of ...
put the pricing strategy ahead of advertising For many years the ...
add value before you advertise For many years the words ‘marketing’ ...
package before promoting For many years the words ‘marketing’ and ‘advertising’ ...
find alternatives to advertising Advertising has changed significantly over the last ...
INSIGHT The insight this time is mine. I worked in advertising ...
understand the changing face of advertising Advertising has changed significantly over ...
demand greater accountability Advertising has changed significantly over the last 10 ...
understand and leverage data Advertising has changed significantly over the last ...
identify a new niche There are more than 25,000,000 people living ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....