87% of customers want a seamless experience

Wednesday, July 11, 2018

deliver seamless consistency The experience your customers enjoy (or not) when ...

85% of new products fail

Wednesday, July 11, 2018

put product development ahead of advertising For many years the words ...

MARKETING IS ABOUT BEHAVIOUR

Wednesday, July 11, 2018

MARKETING DEFINITIONS Google defines marketing as, ‘the action or business of ...

$39 sells more than $34

Wednesday, July 11, 2018

put the pricing strategy ahead of advertising For many years the ...

77% say branding critical to growth

Wednesday, July 11, 2018

add value before you advertise For many years the words ‘marketing’ ...

$244 billion on sustainable packaging

Wednesday, July 11, 2018

package before promoting For many years the words ‘marketing’ and ‘advertising’ ...

30% now block advertising

Wednesday, July 11, 2018

find alternatives to advertising Advertising has changed significantly over the last ...

THE DEATH OF ADVERTISING

Wednesday, July 11, 2018

INSIGHT The insight this time is mine. I worked in advertising ...

80% of process automated

Wednesday, July 11, 2018

understand the changing face of advertising Advertising has changed significantly over ...

90% of advertisers concerned about accountability

Wednesday, July 11, 2018

demand greater accountability Advertising has changed significantly over the last 10 ...

90% of advertisers adopting DMP

Wednesday, July 11, 2018

understand and leverage data Advertising has changed significantly over the last ...

5,000,000 and growing

Wednesday, July 11, 2018

identify a new niche There are more than 25,000,000 people living ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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