the death of advertising

INSIGHT The insight this time is mine. I worked in advertising from 1989 to 2013 – arguably the least rewarding period of my life. However, it was certainly a valuable learning experience as I witnessed first-hand the decline of a once powerful industry.   The 1990’s – early 2000’s was a time of rapid change […]

INSIGHT The insight this time is mine. I worked in advertising from 1989 to 2013 – arguably the least rewarding period of my life. However, it was certainly a valuable learning experience as I witnessed first-hand the decline of a once powerful industry.   The 1990’s – early 2000’s was a time of rapid change for advertising. It was a period during which threats to the existing advertising business model undermined the viability of the industry and questions about its lack of accountability were destroying confidence in the industry.   Technology was beginning to erode advertising agency income streams, including commissions on film making, plate making, and printing. Digital technologies were changing the very definition of advertising and how media was purchased.   As a result, once expensive processes such as typesetting, photography, and artwork preparation, were becoming simpler, easier, and cheaper.   The move away from print, radio, and television…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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