82% of consumers loyal to a brand
understand and embrace the changes in brand loyalty For some time ...
understand and embrace the changes in brand loyalty For some time ...
connect emotionally first and foremost US research found that most people ...
sell your values first and products second Roy Spence, is the ...
use loyalty programmes after you have a brand worth being ...
make brand loyalty central to driving referral In the 1960s, the ...
understand millennials It is true that millennials have a lower disposable ...
think smartphones first with millennials Millennials are not the most affluent ...
respect the price sensitivity of millennials There is a view held ...
don’t just accept myths about millennials Marketing myths abound, and they ...
in addressing millennials target the desire economy Roy Morgan research suggests ...
80% of future profits focus maximum attention on your existing customers Pareto’s ...
place a higher priority on driving repeat business Research undertaken in ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....