82% of consumers loyal to a brand

Monday, November 20, 2017

understand and embrace the changes in brand loyalty For some time ...

91% report a positive connection

Tuesday, November 21, 2017

connect emotionally first and foremost US research found that most people ...

89% of people loyal to shared values

Wednesday, November 22, 2017

sell your values first and products second Roy Spence, is the ...

77% of consumers in loyalty programmes

Thursday, November 23, 2017

use loyalty programmes after you have a brand worth being ...

42% of consumers follow the family

Friday, November 24, 2017

make brand loyalty central to driving referral In the 1960s, the ...

75.4 million millennials

Monday, December 4, 2017

understand millennials It is true that millennials have a lower disposable ...

89% use devices to connect

Tuesday, December 5, 2017

think smartphones first with millennials Millennials are not the most affluent ...

95% increased price sensitivity

Wednesday, December 6, 2017

respect the price sensitivity of millennials There is a view held ...

75% save for retirement

Thursday, December 7, 2017

don’t just accept myths about millennials Marketing myths abound, and they ...

38% are big spenders

Friday, December 8, 2017

in addressing millennials target the desire economy Roy Morgan research suggests ...

80% of future profits

Monday, December 11, 2017

80% of future profits focus maximum attention on your existing customers Pareto’s ...

10% spend 300% more

Tuesday, December 12, 2017

place a higher priority on driving repeat business Research undertaken in ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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