understand millennials It is true that millennials have a lower disposable income than baby boomers. It is also true, however, that they spend a greater percentage of their income each week. Millennials are an important market and need to be understood. Millennials are people aged 18 – 35. In the United States there are now […]

understand millennials It is true that millennials have a lower disposable income than baby boomers. It is also true, however, that they spend a greater percentage of their income each week. Millennials are an important market and need to be understood. Millennials are people aged 18 – 35. In the United States there are now more millennials (75.4 million) than Baby Boomers (74.5 million). In Australia the population landscape is also changing: • 5 – 19 4.43 million (19%) • 20 – 34 5.15 million (22%) • 35 – 49 4.86 million (21%) • 50 – 68 5.20 million (22%) • 69+ 2.51 million (11%) As in the United States, the number of millennials in Australia is similar to the number on baby boomers, and while their disposable income is lower, it is growing. Like all generational groups, millennials display idiosyncrasies born of the environment in which they grew up.…